Action is what you want from customers and prospects. And I know how to collaborate with clients, designers and print vendors to make it happen. From proven direct mail design and variable data integration that improves response, to dynamic, benefit-driven copy that motivates action, I capture attention and drive readership across multiple direct marketing channels. I won’t just entertain customers and prospects – I’ll put them in motion. Using research to inform creative, my designs will put a campaign at center stage and drive performance across all channels.
Advertisers often find direct mail appealing for a number of reasons. It takes their message directly to the consumer, for one thing; while consumers might walk away from a television commercial or flip past a newspaper ad, they will almost always eventually open their mailbox. These sorts of mailings put the advertiser’s message in the hands of the consumer at a time when the consumer might be likely to read and absorb it. Advertisers also like that they can direct their message as narrowly or broadly as they want using specific mailing rates. These rates tend to be a lot less expensive than regular postage, and as a result the biggest expense is often printing.