Information graphics, visual representations of data known as infographics, keep the web and print going these days. Audiences, with their diminishing attention spans, are inexorably drawn to these shiny, brightly colored messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.

Logos, in a way, are inforgraphics too. The need to convey information, brand, look and feel, and other information, quickly with the least amount of “don’t make me think about who you are-ness.”