OUTDOOR ADVERTISING

The outdoor advertising viewing audience is mostly mobile. People travel swiftly in vehicles or walk at a brisk pace while they perform the activities of daily life. Mobility limits the potential viewing time of an outdoor advertising message to only a few seconds.

Because of limited exposure time, outdoor advertising design requires a disciplined and succinct creative approach. However, high frequency is a fundamental strength of the medium and repeated exposure will ensure that a message is absorbed and retained over time.

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