Brochure design is a an art that requires graphic design skills, specific techniques and a deep understanding of marketing and printing technology. It is a delicate and important marketing process for any business and must be left in the hands of professional designers. The Purpose of corporate and information brochures may vary from business to business. Some are designed to display services, whereas others are focused on selling a product. Brochures are the spearhead of marketing efforts: their purpose is to introduce your company, your products and/or services, and to emphasize the fact that you offer better solutions than your competitors.